Greenwashing

All Natural. Organic. Eco-friendly. Green. Farm Fresh. These are the sexy buzzwords that draw us in to products that unscrupulously exploit our desire to go green. The FDA doesn’t regulate these terms, and they are often nothing more than just words. “Green” products contain the color green on the packaging. “Farm fresh” covers essentially any meat or dairy product. “Natural” is more of a sentiment than a descriptor. And just to give you a sense of the word “organic”, Dichloromethane is an organic compound and is toxic. I definitely wouldn’t want that in my salad. So then, how should caring consumers discern the environmentally-sound eggs from the chemical-ridden cosmetics?

greenwashing-cartoon1

Comic from SlideShare.

Continue reading

Green Roofs

 

greenroof

A green roof photographed by InterNACHI.

The Basics

Recently I’ve been working on a project at my job – How much energy could we save if we changed our building’s roof to a green roof? Answer: I don’t know. That would require a lot of math which I don’t have the energy to calculate. But I did learn some stuff on the way to giving up. For instance: Changing up your roof adds oxygen to the air and attracts wildlife. Continue reading